About Matt Burdett

I have over 10 years of experience helping brands grow through franchising. I’ve worked with both new and established businesses to expand their franchising presence online, generate quality franchise recruitment leads, and help each brand stand out in a competitive market. I have previously worked with several franchise portals and multiple franchise consultants to help businesses grow through franchising. Every business looking to franchise presents unique challenges — even businesses in similar sectors are remarkably different. I believe franchising is a fantastic way to grow a business, and I’m passionate about sharing practical insights and resources to help brands succeed.

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Figures of franchise growth over the past two decades
Investing in a Franchise

Is Now a Good Time to Invest in a Franchise? The BFA Study Suggests It Is

Franchising as a Pathway to Business Ownership Franchising is one of several pathways into business ownership, offering a unique blend of independence and support. By investing in a franchise, you gain access to a proven business model, established brand recognition, and ongoing guidance from the franchisor—advantages that can significantly reduce the risks often associated with […]

AI tools assisting business owners to franchise their business
Franchise Your Business

Should You Rely On AI Tools To Franchise Your Business?

Franchising is a significant step in growing your business. It can expand your brand’s reach, build awareness, and increase trust. At the same time, developing a strategy for growth can feel daunting, given the many steps and processes involved. Artificial intelligence (AI) is increasingly influencing business growth, and franchising is no exception. Platforms now promise

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